Root Nutrition 

Branding & Strategy

The Beginning

After a series of interviews and discussions with the client, I developed a sense of understanding about their brand and business. 


Further, we studied few brands which closely aligned to the client's thought process and segregated data on the basis of their liking, vision and consumer demand.

We studied strategy and service of relatable brands and collected synonymous words to Root Nutrition.


"Since gummies are colorful and delicious we wanted to enhance that while keeping a minimal approach.

The following represents our final brand Identity derived from weeks of fun brainstorming exercises. 

"Lines and patterns depict a repetitive flow which complements with the purpose of gummy vitamins (i.e to eat them everyday) while the colors depict power and distinctiveness."

Final Label Design